The MacBook Air has been Apple’s pride and joy. It is the company's most-sold MacBook; however, users have always complained about the outdated design. Apple is finally ready to resolve the complaints of the users with a major design refresh coming to the new 15-inch MacBook Air that Apple is looking to release in 2023. Read the article provided by Simply Fixable to learn more.
The news of the 15-inch MacBook Air came to light from a Twitter tweet by Ming-Chi Kuo.
Prediction updates:— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) June 15, 2022
1. New 15" MacBook would go to mass production in mid-1H23, and launch date may be 2Q23 or later.
2. New 15" MacBook may offer two CPU options, M2 (with 35W adapter) & M2 Pro (with 67W adapter).
3. I haven't heard of any plans for rumored 12" MacBook yet. https://t.co/zm09nMvG7R
As soon as the news hit the media, it became the talk of the moment. Media journalists, users, and hardware analysts wanted to know more about the 15-inch Macbook Air.
The 15-inch MacBook Air is seen as Apple's return to the 15-inch form factor. The last Apple MacBook with a 15-inch screen was the MacBook Pro 2019 until Apple decided to replace it with the 16-inch MacBook Pro.
MacBook users rejoice because the news of the 15-inch Air has been confirmed by Bloomberg's prominent Apple journalist Mark Gurman in the latest Apple publication. Mark graced us with great news of Apple’s future plans, which has got everyone pinned to their calendars anxiously waiting for the 2023 Apple event.
Here’s what Mark had to say, “The company is working on a larger MacBook Air with a 15-inch screen for release as early as next spring”.
The news of the new 15-inch MacBook Air coming in 2023 was also verified by the internal sources of 9to5mac. The Display Supply Chain Consultants (DSCC) analyst Mark Ross Young shared insider information about a 15-inch screen for the MacBook Air being prepared and tested by Apple.
Verifying these credible sources alleviates doubts about Apple not releasing the 15-inch MacBook air. Hence, the only question left to answer is when we should expect the new MacBook Air. Let’s find out.
The MacBook Air is expected to be released in spring 2023, as suggested by Mark Gurman. However, other sources have cited a release date of Q3 2023. Most likely, the 15-inch MacBook Air 2023 is expected to be released between March-August of 2023.
We could see Apple debut the new MacBook Air at WWDC 2023, which is scheduled for June 2023. This seems the most plausible event for releasing the 15-inch MacBook Air, and we could see it hitting stores shortly after.
The 15-inch MacBook is a premium alternative to the baseline MacBook Air, which starts from $1199. It is expected to replace the MacBook Pro 13, which starts at $1299. Taking that into consideration, the pricing for the 15-inch MacBook Air should start at $1399.
We have to consider that Apple is looking to streamline its MacBook lineup. The release of the 14-inch MacBook Pro clearly indicates Apple is cutting down on the 13-inch MacBook Pro model.
The price of the 14-inch MacBook Pro starts at $2000, so Apple will need to fill the void between their entry-level MacBook Air M2 and the enthusiast-level 14-inch and 16-inch MacBook Pro. Therefore, it makes perfect sense for Apple to keep the price tag of the 15-inch MacBook Air between $1399-1499.
Note: Apple has not officially released the price tag of the 15-inch MacBook Air. So, the price you are seeing now is based on speculation and industry experience.
The MacBook Air has always been the entry-level model in Apple's MacBook range. The laptop is mainly meant for school/college and casual office use. It has been the choice for everyday tasks like consuming media and doing light productivity tasks.
However, that has changed with the incorporation of Apple’s M series chipsets into the MacBook Air. The M series chipsets, i.e., the M1 and the M2, have excellent performance. Therefore, the new MacBook Air excels in all sorts of tasks and can even handle the complex workloads of working professionals.
The great performance of the MacBook Air does not justify the sheer price difference between the Air and the Pro model. Therefore, many users opt for the MacBook Air, driving the sales of the MacBook Pro model down.
The release of the 15-inch MacBook Air will consolidate the position of the MacBook Air even further. More and more people will buy the MacBook Air because of its large screen size and generous performance.
However, we all know that Apple does not do things without reason. The release of the 15-inch MacBook Air will bring in many Windows users for Apple. Apple owns 16% of the total personal computer market.
The 15-inch MacBook Air will compete with the 15-inch Dell XPS, HP Spectre, Lenovo Ideapad, and Thinkpad series. It will result in many more first-time consumers coming to the brand.
The 15-inch MacBook Air is in its early development stage. However, that has not stopped the spec leaks from circulating around the Internet.
It is believed that the 15-inch MacBook Air will come with the M2 or the new M2 Pro chip. The M2 Pro chips are generally reserved for the Pro models, so it is highly unlikely Apple will go down that route.
However, given the price tag of the 15-inch MacBook Air, Apple has to make this laptop stand out, so maybe they will release the 15-inch MacBook Air with the M2 Pro chip. Anything at this point should be taken with a grain of salt because the laptop is still in its early stages, and the specs are not yet confirmed.
The 15-inch MacBook Air is shaping to be a game changer for Apple. If the company plays its cards right, this new and redefined MacBook Air will be a huge success. However, only time will tell that. What is for sure, though, is that the 15-inch MacBook Air is coming, and you should keep your wallet braced for its impact.
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